Product Strategy

PMX helps organizations develop and execute product strategies that drive market leadership. Our approach combines market analysis, customer insights, and competitive intelligence to craft winning strategies.

We partner with you to define product vision, align teams, identify opportunities, and create actionable roadmaps that align with measurable objectives.
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The Impact of Strategic Product Planning

Product strategy is essential for sustainable growth, with strategically-aligned organizations consistently outperforming competitors in market share and revenue.

Without clear product strategy, companies risk reactive decision-making and missed opportunities, often following markets instead of leading them.
11%
Average investment wasted due to poor project performance according to PMI.org
46%
Resources working on new product development allocated to products that will fail
#1
Poor definition cited as the single biggest reason for product failure by 280 Group

Frequently asked questions

What exactly does a product strategy consultant do?

A product strategy consultant acts as your strategic architect, helping you translate business goals into a comprehensive product vision. We analyze market dynamics, customer needs, competitive landscapes, and your unique capabilities to design a strategy that's both ambitious and achievable.

How long does a typical product strategy engagement last?

Strategy development typically ranges from 4-12 weeks, depending on your company's complexity, market environment, and the specific challenges within your product landscape. We customize our approach to deliver the highest impact in the most efficient timeline possible, based on your needs and budget.

What makes your product strategy approach different?

We blend data-driven insights with creative problem-solving. Unlike rigid, template-based approaches, we create living, adaptable strategies that evolve with your market. Our consultants have deep cross-industry experience, allowing us to bring innovative perspectives from multiple sectors. We also take contextual factors into account. We believe your team, culture, leadership, and the current state of the world will impact your ability to execute your product strategy and therefore should be considered when crafting your plans.

Can you help us if we're a startup vs. an established company?

Absolutely. For startups, we help define product-market fit and accelerate go-to-market strategies. For established companies, we focus on innovation, portfolio optimization, and breaking through growth plateaus. We’re also skilled at identifying product health within a portfolio, including when and how to sunset products. These are further examples of contextual factors as important drivers of how we craft the best possible strategies.

What types of deliverables can we expect from a product strategy engagement?

Common deliverables in a strategy engagement include a comprehensive strategy document, detailed product/market analysis, key customer personas, competitive landscape, product positioning, prioritized feature roadmap, key performance indicators, and potentially a strategic implementation plan. The deliverables will largely depend on the scope of the engagement but they are always focused on actionable takeaways.
Still have questions?
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