Product Strategy

A product strategy consultant acts as your strategic architect, helping you translate business goals into a comprehensive product vision. We analyze market dynamics, customer needs, competitive landscapes, and your unique capabilities to design a strategy that's both ambitious and achievable.

Strategy development typically ranges from 4-12 weeks, depending on your company's complexity, market environment, and the specific challenges within your product landscape. We customize our approach to deliver the highest impact in the most efficient timeline possible, based on your needs and budget.

We blend data-driven insights with creative problem-solving. Unlike rigid, template-based approaches, we create living, adaptable strategies that evolve with your market. Our consultants have deep cross-industry experience, allowing us to bring innovative perspectives from multiple sectors. We also take contextual factors into account. We believe your team, culture, leadership, and the current state of the world will impact your ability to execute your product strategy and therefore should be considered when crafting your plans.

Absolutely. For startups, we help define product-market fit and accelerate go-to-market strategies. For established companies, we focus on innovation, portfolio optimization, and breaking through growth plateaus. We’re also skilled at identifying product health within a portfolio, including when and how to sunset products. These are further examples of contextual factors as important drivers of how we craft the best possible strategies.

Common deliverables in a strategy engagement include a comprehensive strategy document, detailed product/market analysis, key customer personas, competitive landscape, product positioning, prioritized feature roadmap, key performance indicators, and potentially a strategic implementation plan. The deliverables will largely depend on the scope of the engagement but they are always focused on actionable takeaways.